One of the biggest psychological challenges we face is the brain’s natural tendency to overemphasize how much effort a task will take. Our relationship to clutter at home is a perfect case study in this frustrating experience: you know [...]
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The Neuroscience of Stacking Wins: Why a Super Bowl Mantra is a Masterclass in Performance Psychology
Not long after the Super Bowl win, Coach McDonald slightly altered the phrase to read: “Stacking great decisions.” Elderkin argues that this is deeply insightful, because it reflects the brain’s natural relationship between dopamine release an[...]







































